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Although gold will never lose its sentimental and cultural value, diamonds, coloured gemstones and other metals are carving their own niche in the bridal world.
Brides are stepping away from gold and embracing metals and coloured stones
In India, brides wearing gold bangles, layered necklaces and heirloom jewellery are the norm on wedding days. Gold, especially, is a symbol of prosperity and celebration, hence an inseparable element of a bridal ensemble. However, bridal fashion, especially jewellery, is taking a new turn as modern-day brides’ preferences are beginning to change.
Nowadays, brides want every aspect of their wedding to be unique. This has made them venture into the glittering kingdom of diamonds and coloured gemstones and choose metals other than gold, explains Simran Shah, Vice President of Merchandising and Sales, Kama Jewellery. “It isn’t just a trend but a combination of tradition and modernity. Brides want to make a statement, showcasing their personal choices all while respecting the classic elements of their culture.”
The contemporary Indian bride, both in terms of millennials and Gen Z, wants jewellery that reflects her personality without compromising her cultural heritage. As a result, diamonds, which have always been associated with eternal charm, have become one of the most popular pieces of jewellery among brides.
Simran shares, “It may be a dainty choker made of diamonds, statement earrings, or multi-layered necklaces; they are all chosen specially to go with the wedding day and even in the future. Their jewellery is not merely a piece of decoration anymore; it is meant to be a part of herself, something she can continue to wear all through life.”
The other trend that’s been noted is an increase in the popularity of coloured gemstones. From emeralds and rubies to sapphires and even pastel-coloured morganites and tanzanites, they are bringing a colourful touch to the modern bridal gowns. The traditional red and gold are being replaced by the light pinks, icy blues and fresh greens, and this is a result of a more playful and personalised approach to styling.
Coloured stones are not just designed with the purpose of improving visual appeal, but they also have symbolic meanings. Emeralds are associated with new starts, sapphires are synonymous with faithfulness and loyalty, and rubies are synonymous with passion and love. Through this choice of gemstones, the brides are creating a story through their jewellery.
Metals other than traditional yellow gold are also gaining popularity among the modern bride. Platinum, white gold and rose gold are popular because of their smooth, versatile quality that suits both the conventional and modern bridal dresses.
Platinum, with its perfect and everlasting finish, has been popular in engagement rings and wedding rings, and rose gold, with its gentle tinge of blush, adds a warm and romantic touch to a bridal outfit. These metals are flexible, and they enable the jewellery to easily shift from the glamour of the wedding day to everyday style.
Jewellery in the contemporary world is not simply an expression of affluence or prestige; it has become a way of life. Contemporary brides are spending on custom designs, naturally obtained jewellery and pieces that are handmade. The production of lab-grown diamonds and their sustainable use in jewellery are growing, and brides want to responsibly invest in such pieces while enjoying the beauty and quality of the design and jewellery. Luxury is no longer about weight or carats but about craftsmanship, meaning and emotional resonance.
The history of bridal jewellery reveals how contemporary Indian brides are changing things. Although gold will never lose its sentimental and cultural value, diamonds, coloured gemstones and other metals are carving their own niche in the bridal world.
November 23, 2025, 15:22 IST
